Do you want to create a signature course that commands a high price ticket? If so, you’re in the right place! A signature course is different from a mini course; it is longer and more comprehensive. It covers all of the basics and goes in-depth into the topic. Students who complete a signature course are able to apply what they learned to their own business, career, or lives.
Creating a comprehensive and valuable signature course can be challenging. It’s important to include the right content so that your students get the most out of the experience. In this blog, we will discuss how to create course content that is worth the investment for your students. By following our tips, you can create a signature course that is truly unique and beneficial.
Ready to create a signature course that commands a high price ticket? Let’s chat.
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Identify what makes your course unique and valuable
When you’re planning your signature course, it’s important to identify what makes your course unique and valuable in comparison to other content and products/programs you have. What will your students get from your course that they can’t get from any other resource? This could be access to your expertise, a specific teaching method, or a curriculum that is not available anywhere else. Once you’ve identified what makes your course unique, you can start to market it to your ideal students.
Always keep in mind that you are a big part of your course being unique and successful. You are the face, the teacher, and the guide throughout the journey. That’s why it’s important to make sure you’re comfortable with promoting your course and representing it well. If you don’t believe in your course, no one else will! So choose a topic that you’re passionate about and that you know students will find helpful!
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Research your target market (what do your ideal student want to learn)
Your signature course will be most successful if you target a specific group of students. When you’re planning your course, take some time to research your target market. What are they struggling with? What do they want to learn? By catering your course to a specific group of students, you’ll be able to create content that meets their needs and helps them achieve their goals. Always ask yourself, “What’s in it for them?” when you’re creating your course.
BONUS: make sure your title is simple and clear, so your ideal students can easily find your course when they’re searching for solutions. You may know what your course is about, but if your title is confusing, they’ll never buy it!
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Develop a course curriculum that is comprehensive and interesting
Once you’ve identified your target market and what they want to learn, it’s time to develop a course curriculum. Even if you already have a course idea, your goal is to create a course that is comprehensive and interesting.
Start by mapping out the topics you want to cover. Then, fill in the details with lectures, assignments, and other resources. As you’re planning your course, keep your target market in mind. What will help them achieve their goals? Make sure your course curriculum is engaging and relevant to their needs. Create high-quality content and videos for your students so they are not bored. DO NOT lecture your students to sleep. Using a variety of mediums to deliver your lessons will keep your students engaged and help them retain the information.
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Create high-quality content and videos for your students
Your students will only get value from your course if the content is high quality. That means it should be well-researched, well-written, and relevant to their needs. When you’re creating your course content, keep your target market in mind. What will help them achieve their goals? Make sure your content is engaging and relevant to their needs.
In addition to written content, you may also want to create videos or other multimedia resources for your students. This will help keep them engaged and ensure they are getting the most out of your course.
The quality of your videos is important, too. Students should be able to see and hear you clearly, and the videos should be free of distractions. If you’re not sure how to create high-quality videos, there are a number of online courses or tutorials you can take.
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Set a price for your course that reflects the value you provide
Once you’ve created your course, it’s time to set a price. You’ll want to make sure that your price reflects the value you provide. If your course is comprehensive and includes high-quality content, you can charge a higher price. But if your course is shorter or less comprehensive, you’ll need to adjust your price accordingly.
Warning- do not price your course based on what you think people can afford or price your course low because you think people will buy it more. People pay for value. Pricing it too low will diminish the value.
Have a course idea and want help turning it into a high ticket signature course? Let’s chat
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Offer bonuses and extras to sweeten the deal for your students
Once you’ve set a price for your course, you may want to offer bonuses or extras to sweeten the deal for your students. This could include additional resources, one-on-one coaching, or access to a private community. By offering these extras, you can make your course even more valuable to your students. What other worksheets, training, or resources can you include that will help your students achieve their goals?
If you’re not sure what to offer, ask your target market. They’ll be able to give you insights into what would make your course even more valuable to them. You can also download my free guide 20 Ways To 20X Your Course Value
Ready to create a signature course that commands a high price ticket? Let’s chat
It’s no secret that creating and selling a signature course can be extremely profitable. If you want to maximize your income potential, it’s important to take the time to do things right. By identifying what makes your course unique and valuable, doing extensive research into your target market, developing a comprehensive and interesting curriculum, creating high-quality content and videos for your students, and setting a price for your course that reflects the value you provide, you can create a course that is sure to sell. And don’t forget to sweeten the deal with bonuses and extras! By following these tips, you can create a signature course that commands a high price ticket.
Kat Dunn
Kat Dunn founded the Kat The Coursebuilder brand in 2015 with the goal of “helping 1 million people teach 1 million” by providing turn key done for you course building and marketing services. Kat is a professional Instructional Designer with a Masters Degree in Instructional Design, a Masters Degree in Business and more than 20 years of experience building and launching courses for some of the most recognizable brands in the world such as Walmart, Verizon Wireless, ADP, The Federal Government and dozens more. Kat has assembled a team of more than 20 industry professionals to service her clients which includes coaches, speakers, authors, entrepreneurs and celebrities that are expanding their brands with courses. KTCB has launched over 17,000 courses since 2015, in 5 countries, on 3 continents.
Kat and her team have a thorough understanding of business, marketing, and how a properly-designed course can be a valuable, revenue-generating tool. In fact last year, we helped our clients to earn over $18.6 million in additional income through courses. She and her team have been featured on ABC, CBS, FOX, and NBC. for their course building expertise.