How to Sell a High Ticket Course in 2023

High Price Ticket

As course creators and subject matter experts, we are always looking for ways to provide value to our audience. High-ticket courses offer a lot of value because they are packed with information and resources that our audiences can use to improve their lives. But what does it really take to sell high-ticket courses in today’s congested market? Let me introduce you to the ABCD of selling a high ticket course.

Authority, Credibility, and Trust

Sales of high-ticket courses require building trust, authority & credibility to succeed. This can be achieved through developing relationships with potential students or enrollees, providing valuable and relevant information, and demonstrating expertise in the field. They need to know that you’re an expert in your field and that you can be trusted to deliver on your promises. Only then will they be willing to make a significant investment with you.


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Gina mockup-Book-Cover-KTCB

Be the Solution for their Pain Points

What are the pain points? They’re the aspects of someone’s life that need improvement. Maybe they’re struggling with something, or feeling frustrated and challenged. Whatever the case, pain is what motivates people to take action. It’s the catalyst for change. By emphasizing the positive changes your program brings about, you’ll be more likely to attract customers and help them see the value in what you’re offering.

You have the power to change lives. Show your clients their deepest desires realized, and help them achieve their full potential. With your program, you can change the world.

BONUS: make sure your title is simple and clear, so your ideal students can easily find your course when they’re searching for solutions. You may know what your course is about, but if your title is confusing, they’ll never buy it!


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Custom-Fit Your Offer

Don’t just offer what you think people want—make sure your offer is tailored to what they actually want. Don’t be just like everyone else, who loads a bunch of passive videos into a platform and disappears in the dust. Build a support group or page where your students can reach out to you, and you can help them right away with their questions. Build a community that helps each other and make each other feel included.

Here at KTCB, we help our clients with all the technical aspects of building a course, plus the marketing side as well. You will not be alone doing all this.

You have the opportunity to build a thriving community of like-minded individuals who can share their interests, experiences, and passions with one another. By doing so, you can create a powerful resource for everyone involved.

Don't Be a Loner

If you’re looking to create a successful online course, it’s important to have a team of experts in your corner to help with the technical aspects of course building, as well as marketing. A team can ensure that your course is properly built and formatted for optimal engagement and learning, and can also help get the word out to potential students.

Don’t try to go it alone – with a team of experts on your side, you can create a course that’s sure to succeed. Freeing your time, you can focus on more important aspects of growing your business.


Why Implement A Course?

Why? To generate measurable results, and add another income stream to your already-successful business. We’ve helped our clients to generate over $12.6 million in additional revenue, specifically from their online courses.

Kat Dunn

Kat Dunn founded the Kat The Coursebuilder brand in 2015 with the goal of “helping 1 million people teach 1 million” by providing turn key done for you course building and marketing services. Kat is a professional Instructional Designer with a Masters Degree in Instructional Design, a Masters Degree in Business and more than 20 years of experience building and launching courses for some of the most recognizable brands in the world such as Walmart, Verizon Wireless, ADP, The Federal Government and dozens more. Kat has assembled a team of more than 20 industry professionals to service her clients which includes coaches, speakers, authors, entrepreneurs and celebrities that are expanding their brands with courses. KTCB has launched over 17,000 courses since 2015, in 5 countries, on 3 continents.

Kat and her team have a thorough understanding of business, marketing, and how a properly-designed course can be a valuable, revenue-generating tool. In fact last year, we helped our clients to earn over $18.6 million in additional income through courses. She and her team have been featured on ABC, CBS, FOX, and NBC. for their course building expertise.