A topic you are passionate about
The first ingredient for a winning high ticket course is a great topic. This may seem obvious, but it’s worth stating because without a great idea, your course is likely to flounder. So what makes for a great topic idea?
There are a few things to keep in mind. First, your topic should be something you’re passionate about. This passion will come through in your content and will make the process of creating your course much more enjoyable. In addition, it’s important to create course content that is engaging and informative. If your course is simply a collection of dry facts, it’s unlikely that students will stick with it until the end.
Second, your topic should be unique. There are a lot of courses out there, so you’ll need to make sure yours stands out in some way. And finally, your idea should be something people are actually willing to pay for. This last point is important because no matter how great or unique your topic idea is, if people aren’t willing to pay for it, your course is unlikely to be successful. This leads to my next point.
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An audience passionate about your topic
The second ingredient for a winning high ticket course is a market for the topic. In other words, you need to make sure there are people out there who are interested in what you have to offer. This may seem like a daunting task, but there are a few ways to go about it.
First, you can do some market research to see if there’s already an existing market for your topic. This can be as simple as doing a Google search or looking on Amazon to see if there are any similar products. If there are, that’s a good sign that there’s already interest in what you have to offer.
Second, you can reach out to your network of friends, family, and colleagues to see if they know anyone who might be interested in your course. And finally, you can use social media to reach a wider audience and gauge interest in your idea. Use hashtags to search your topic idea. Look for coaches in that area or other products. That is when you will know if your topic is HOT!
HAVE AN AMAZING COURSE IDEA?
The ability to execute on your vision
The third and final ingredient for a winning high ticket course is the ability to execute on your vision. This means having a clear plan for what your course will look like and how you’ll go about creating it. It also means having the skills and knowledge necessary to actually create the course. If you don’t have experience creating courses, there are a few ways to acquire the skills you need.
One, you can reach out to friends or family who might have experience in this area and see if they’re willing to help you out.
Two, you can look for online resources or take courses on how to create online courses.
Third, you can hire someone or a team of experts to help you with the creation of your course.
Here at the KTCB Agency, we can help you to save time by taking care of all the planning and research that goes into creating a course. We can also help to ensure that your course is of high quality, as we have the experience and expertise needed to create a successful course.
Finally, even if you do not go with us, hiring a team to help you create your course can also help to relieve some of the stress and pressure that you may feel, as you will not have to do everything yourself. Plus, you will get it done faster than you can on your own.
So to recap, If you want your high-ticket course to be successful, you need to know what your students are struggling with. What problems and challenges are they facing? What are their specific needs? Once you have this information, you can design your courses to be the solution. Your students will be more likely to succeed and your courses will be more impactful.
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Kat Dunn
Kat Dunn founded the Kat The Coursebuilder brand in 2015 with the goal of “helping 1 million people teach 1 million” by providing turn key done for you course building and marketing services. Kat is a professional Instructional Designer with a Masters Degree in Instructional Design, a Masters Degree in Business and more than 20 years of experience building and launching courses for some of the most recognizable brands in the world such as Walmart, Verizon Wireless, ADP, The Federal Government and dozens more. Kat has assembled a team of more than 20 industry professionals to service her clients which includes coaches, speakers, authors, entrepreneurs and celebrities that are expanding their brands with courses. KTCB has launched over 17,000 courses since 2015, in 5 countries, on 3 continents.
Kat and her team have a thorough understanding of business, marketing, and how a properly-designed course can be a valuable, revenue-generating tool. In fact last year, we helped our clients to earn over $18.6 million in additional income through courses. She and her team have been featured on ABC, CBS, FOX, and NBC. for their course building expertise.