Our top tips for building a new course and the questions you should be asking
Big or small, cheap or white glove, fast or frugal. When it comes to choosing your pathway to building a course, we’ve never had it so good. There’s an unprecedented range of options to get it done from an ever-growing number of third-party hosting sites and do-it-yourself options.
And due to the almost limitless possibilities afforded by countless platforms and do it yourself software, new course builders have more options than ever before. Including all-in-one softwares and custom, Word Press-based performance sites, there are countless options. Kajabi touts an all-in-one solution with ALL funnel pieces in one system. Thinkific offers quizzes and certificates that course builders can use to assess their learners. That’s a lot to take in, especially when you add the myriad of layouts, types of courses, plugins, payment integrations, funnel choices and media choices into the mix. According to Teachable, you can easily link your existing website under a custom domain. Those who are tech-challenged might disagree.
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Why Implement A Course?
What is a Minicourse?
If you have tried selling your courses before and have grown discouraged about selling your courses, it might be because you are not offering a stair-step off. Some consumers need a little bit more time with you to get to know you and trust you and order to buy that higher ticket price that you actually want to sell them.
Your signature course will give them the greatest level of transformation. However, a lot of consumers are not ready to take that leap at first.
They might need a little bit of a courtship first before they take that next step. This is why minicourses are an important part of any course marketing strategy. Minicourses are an amazing way to create that courtship and to actually shorten the length of time that it takes to get them from not knowing you to trusting you and ready to go to the next step with your high-ticket program.
So minicourses are just that: mini opportunities to learn from you and get a quick win. Those quick wins are transformational. They allow people to see that you really do know what you’re talking about, and that is what is going to get them to the next step with you. You will want to think about the stairsteps they will take with you in your ecosystem that allows them to get to know you trust you and like you and a great way to do that is with a minicourse.
So, what exactly is a minicourse? It is an automated course that has 30-45 minutes of instruction. In that 30 minute of instructional time, they are getting blown away by the value that you are giving them. And they will naturally want to go to the next step.
You are going to offer them a minicourse. It’s going to give them the kind of transformation that a simple download or a checklist just cannot do. Nothing can give value like a minicourse because it actually teaches them exactly what they need and gives them that all-important win.
It’s going to provide that trust and a bond between you and them. The experience that they get in your minicourse is going to have them reaching out to you for that next level: your signature course.
A minicourse is about 30-45 minutes of instructional time with you. In that 30 minutes of instructional time, they are getting blown away by the value that you are giving them, and they will want to go to the next step. So don’t get discouraged just because you went live on a live stream and they didn’t purchase right then, or you sent out an email and they didn’t purchase.
That is okay. You are going to offer them a mini course.
What is a signature course?
A signature course is a course that truly defines the essence of what it is that you teach. it offers the highest level of transformation that your customer can get from you. Your signature course will be the one that defines your program. You will offer your signature course from speaking engagements, meetups, or any other opportunity to offer your course. Your signature course can also be a high ticket offer. Signature courses typically range in price anywhere from $497 to over $10,000.
Think of your signature course as a breakdown of all of the steps that your customer will need to get from point A to point B.
What is a CEU Course?
A CEU stands for Continuing Education Units. It is a course designed to help participants stay current with the latest advancements in their fields. CEU courses can be taken online, in-person, or through other formats such as webinars and seminars. These courses are typically shorter than a college degree program and offer specialized training for professionals looking to improve their knowledge and skills.
CEU courses provide learners with an opportunity to gain new knowledge and skills without having to commit to a long-term educational path. Additionally, many organizations give credits for taking these courses which may help advance one’s career. Overall, CEU courses are ideal for those who want to remain knowledgeable of the latest industry trends while advancing professionally at their own pace.
How do I license my course or design it for CEU credit?
Designing and licensing a course for CEU credit is a complex process that involves several steps. The most important step is to research the accreditation requirements of the organization you hope to work with. To go about offering your course for CEU credits, you will need to find out the contact information for the organization. Each organization has its own set of requirements and policies, so it’s important to understand them before designing your course. They typically have a web site that explains the requirements and deadlines for submitting a course for construction.
Licensing your courses to a college, university or even a corporation is an excellent way to make additional income from your course. Organizations will typically look for courses that meet exceptional instructional design standards. In some cases, your course will need to be SCROM (Shareable Content Object Reference Model) compliant. Think of SCROM compliance as Lego blocks that must fit together. It will be required to be packaged in a way that fits an organization’s learning management system or “LMS”. Companies, schools, and universities typically require that your course be made accessible to Americans with disabilities. This is where enlisting help from professional Instructional Designers comes into play.
After researching the requirements, create a detailed outline of the topics and goals for your course. This will help you ensure that all aspects of your course meet the necessary criteria for approval. Once you have an outline in place, begin putting together instructional materials such as lectures, presentations, readings, and assessments that are aligned to meet your objectives. Finally, submit your proposal to be reviewed by the relevant organization or board – once approved you can offer your course as a CEU credit to your students.
Building a new course - The big questions
How long should my course be?
One of the biggest mistakes that new course creators make is determining the length of the course or how long they would like the course to be before actually working out the course content itself. Once your course has been outlined and depending on the type of course that it is, the content that is within the course will dictate the length of the course. You will want to consider the cognitive load of the actual course. Cognitive load can be described as the amount of attention and effort it will take your learners to understand and be able to implement what they have learned. the higher the cognitive load the more space and time the learner will need to fully comprehend the material. so for example a course and astrophysics will have a higher cognitive load than a course on how to make a peanut butter and jelly sandwich. while that is an extreme example, it illustrates that the length of course and how much time the learner is given to process the information given is quite critical to their success. so the proper way to determine how long a course should be is first to determine whether or not the course has a high or low cognitive load.
The next consideration in terms of length of course is what your overall course funnel strategy is. if you are creating a mini course that will lead Learners to a higher ticket offer, you will want to make that many course anywhere from 30 to 45 minutes worth of contents. the purpose of the mini-course is to provide a win. A signature course or high ticket offer typically follows a mini course where Learners will get an even deeper understanding of the subject matter. a signature course can typically be anywhere between 4 weeks long and up to six or even eight weeks. While there is no hard-and-fast rule about this, it is important to note that a course should not be made more lengthy just to fit a particular schedule. at the same time it should not be made unreasonably short if the learner truly will need more time in order to grasp the concepts.
What should you do when you’re ready to invest in building a course
How will I sell my course after it is built?
With all the excitement of building a course, it is easy to forget about the selling part. If building a course is part of your overall strategy to build recurring or passive income streams into your business it is important that you consider how you will Market your course in order to get it into the hands of those that need it the most. The first thing to consider is that you will need a system to sell it. One of the common misconceptions that many new course creators make is that they confuse a system with a platform. A course platform as mentioned before is simply a software to how’s your course. But in order to actually sell your course, you will need a process by which people will come to know about your course and will be assured down a customer pathway that will lead them to your course offering.
Without a system or process by which to lead people to your course, it is common for courses to Simply sit in a course platform and get no sales traction. This often leads to discouragement or a feeling that courses don’t work. Think of it like a hamburger. If you are hungry you will actually have to eat the hamburger in order to get energy from it. Without actually eating it, you will remain hungry and the hamburger will eventually sit and go bad. The burger would actually have to be picked up and consumed, go down your digestive tract, and its nutrients dispersed throughout the body in order for it to be turned into energy. The burger actually goes through a process and your system in order to be turned into energy. Similarly, your course will need to be consumed through an actual system in order for it to do your learner’s any good. think of your course platform as simply the table where the burger is sitting. It needs to be in a place where it can be accessed however the type of table that it sits on is not as important as actually getting it into the miles of those that are hungry.
What type or return on investment can I expect?
The courts building industry is an over 200 billion dollar a year industry. Everyday new coaches, consultant, and entrepreneurs are entering the course building space because of the potential for a high rate of return. packaging your skills and sharing it with hundreds, thousands, or even millions of people who want to learn from you is a great way to field in new revenue streams for your business. the rate of return on investment can vary and there are no guarantees. however, those that incorporate a systematic approach to offering their course, have a better than average chance to actually realize a return.
That is because they are using strategy rather than a piece meal approach to creating a new Revenue Source in their business. the cost of putting together a course 1 piece at a time Canby daunting for many new course creators. There are significant cost that many do not consider. in the chart below you will see all of the potential cause that can be associated with building a course that many do not consider up front. For example, those that choose to put their course in and all in one System rarely consider that they will need other skills in order to put all of the pieces that are offered in an all-in-one platform together. For example, platforms that offer landing pages cannot provide custom wording or copywriting that you will need in order to compel others to actually purchase your course. You may still need to hire a copywriter or copy editor. Similarly all-in-one platforms cannot tell you if your course is instructional eastbound and is designed in a way that people will actually learn and get a transformative result. in fact, you could upload anyting, such as a newspaper article, a recipe, or a bubble gum wrapper and the platform would not be able to recognize whether or not the content that you uploaded is actual learning material or if it is a flyer for 10% off of washing powder.
Do I have to be on camera to produce my course?
The short answer is no. You do not have to be on camera in order to record your course. There are three primary ways to record your course. The first way is to be on camera with your eye contact with the lens of the camera so that it appears that you are speaking directly to the person who purchased your course.
There are pros and cons to doing this. The benefit to recording on camera is that it gives you an opportunity to truly connect with your learner. When Learners are taking your course at 2 a.m. in the morning, it is very comforting to see your face actually speaking to them. The downside is that you will have to be camera ready with your background and however you will present yourself on camera. This can be quite involved and may be inconvenient when it comes time to actually recording. The next way to record your courses is by recording to a presentation such as PowerPoint slides instead of you being on camera. Similarly, there are pros and cons to this approach as well. The benefit to recording to slides is that you don’t have to be camera ready. That is because the person taking your course is only listening to your voice and not seeing you on camera. The downside to this approach is that it can seem a bit disconnected and impersonal.
The last most common way to record courses is to record your courses both with being on camera and having a presentation in the background so that the learner sees both you and the presentation at the same time. Life with the other approaches there are pros and cons to this as well. It is sometimes difficult for people to watch a presentation and read at the same time as they are listening. So when you are on camera and they have to read or process a slide it may be difficult. So considering this option, make sure that the content is not too difficult to comprehend.
How should I price my course?
The first thing we want to talk about is what people will actually pay for courses. Note, people pay for processes; how to do it, step by step, or a formula, and access rights. If you can give people access to a behind the scenes, look into a process or access to certain information that they wouldn’t otherwise be able to get, then you will give them want they are willing to pay.
People also pay for implementation and help to actually get “it” done. People pay for accountability where you are helping them to stay on track and stay on course. So there are different pricing levels that you want to think about when it comes to pricing your courses or your programs.
One is the done-for-you level. This is the high ticket offer level. This one should be your highest price offerings because you are actually doing it for someone, right. You’re doing it for your client, and your time comes at a premium. So you definitely want to charge higher for done-for-you. Then there is done-with-you. This is the mid to high ticket offer where they are learning and getting the implementation of getting what they want to get done.
Next is the do it yourself level. This is the lowest ticket offer, because they don’t have the benefit of your time. They are actually doing it completely themselves. With this, you better make sure that your course is on point so that they don’t really need you, that they actually can be successful without needing you to clarify things.
I want you to know that there is no right or wrong to pricing. Pricing is based on several different factors, like your niche and your experience and what the market will bear. The main thing I want you to know is that there is no magic number that you should charge based on how long your course is or what your course is about. You’re going to have to consider some pricing variations, and we’ll talk about those in just a moment.
- Poll your audience.
- Host discovery calls.
- Look for purchasing patterns.
- Always consider your experience.
- Pay attention to the results you give.
One of the things that will help you to do that is actually polling your audience, simply asking them what it is that they want and asking them how much they would be willing to pay. Now, you don’t always know how much they would be willing to pay for something; it depends on their particular economic status or whether or not they can actually afford certain things. Also asking depends on who you’re actually talking to. So if you’re talking to someone who works full time at McDonald’s, their answers are going to vary from someone who’s possibly a physician or an attorney or someone who has a higher economic salary.
A discovery call is also a great way to get to know your audience, get to know what they think is reasonable in understanding who it is that you’re talking about and talking to. This will help you to determine whether or not your prices are in line with what they can actually bear to pay.
Next, you want to think about purchasing patterns, whether they’ve purchased things from you or whether they’ve purchased things from your competitors. What are their purchasing patterns? What do they tend to spend money on? Who have they bought from? Have they bought information products in the past, or are they new to it? If they’re new to your niche, for example, being new to entrepreneurship, maybe they haven’t spent as much at that level. Now, let’s talk about your experience and how that plays a part in your pricing.
So your experience is golden! If you have experience, that means that you can help your customers to cut out the guessing games, cut out the time, cut out all of the frustration that comes with trial and error, because you’ve already done that. For example, I have more than 18 years of experience as an instructional designer. So what does that mean for my customers and my clients? That means I help them to quickly and more easily create their courses at a higher quality level, because I have the experience to actually help them structure their course for maximum learning experience. Remember, a great learning experience leads to raving fans and organic promotion via word of mouth.
Do you have degrees and/or certifications that will help you to provide that same level of quality for your clients and customers too? For example, I have a master’s degree in instructional design and teaching with technology. So one of my unique value positions is that I actually do this for a living and have been for almost two decades. So you want to think about using your experience as a consideration in your pricing?
Next, you want to look at your results. What results have you gotten people? What are the proven results that you can point to and say, my strategies help to get people through this obstacle? Share case studies.
Congratulations! You’re on your way to becoming a successful online educator. After reading this guide, you should have a better understanding of the steps involved in creating an online course. With careful planning and execution, you can create a successful online course that will engage and educate your students. Thanks for reading!
What tools will I need to create my course content?
For example, my client Teresa Pew, and she says, Hey, you guys just wanted to share this magazine article I’m featured in this month.
And also give a special shout out to my amazing coach, Kat Dunn for teaching me how to create a profitable program and brand my niche. I couldn’t have done this without her help
And then you want to look at your reputation in the marketplace. If you’re new in the marketplace, that you want to think about that as it relates to your pricing. Um, you know, I’ve been in the marketplace for quite some time now. And so I have a really good reputation in the marketplace for providing high quality and proven results.
And so that is going to be reflected in my pricing.. Right. And so this is. The study in, uh, in showing. What your reputation can do in the marketplace and showing what proven results you have to bring to other, uh, other people who haven’t had a chance to experience you yet.
So Teresa came into my program, my year long program, and within 30 days she had. Almost $20,000. In fact, she had made $19,500 or somewhere close to it, uh, within the first 30 days of working with me. And so these are, this is an example of a proven result that allows me to talk to other people who have not had a chance to experience me to say, Hey, listen, this is an X, this is an example.
Of someone who’s gotten proven result from my proven systems. All right. So let’s talk about factors that can affect your pricing. The niche that you’re in can affect your pricing, the wealth of new. It’s one of the highest pain niches. In other words, if you’re helping people to say money or make money, that is going to be the highest grossing niche you’re going to get paid faster.
People are going to pay attention to you faster. And that’s just the way it is. That doesn’t mean that other niches can not be profitable. Right. There are other niches such as careers, relationships, hobbies, health, and fitness. So you want to think about. Uh, what niche you’re in as well, because that can affect your, your pricing strategy.
You also want to look at whether or not there is market flooding, whether or not the market is already flooded with what you have to offer that is going to make a difference. So that doesn’t mean that you can’t still be profitable. It just means that it is a pricing consideration. If the market is flooded already with what you are offering, then you want to make sure that you are putting a unique twist on what you’re doing.
That people see how you are unique in the marketplace to really carve out your next. All right. And there are external factors that can affect your pricing as well, such as economic factors. If there is an economic downturn in the economy, then it’s possible that you, that can affect your pricing. You may have to lower your pricing.
Uh, if there is an economic downturn, just to make sure that people can still take advantage of what you have to have. Perceived value is huge when it comes to pricing. So if people perceive that your value is high, then they are definitely going to take that into consideration. When thinking about whether or not they’re going to purchase.
All right, but there’s also, there are two sides to that coin. It’s not only what the marketplace perceive your value to be. It’s what you perceive your value to be. So I’m going to give you an example, an example. So over to the right-hand side, Um, this was a screenshot from a conversation that I had with one of my clients, Abigail Johns and Abigail came to me and she had never launched a course before.
And she was feeling a little, uh, she had a little lack of confidence about the price. And so we worked together. We got our course out. We launched her course and within about six weeks she had sold 100. Now here’s the kicker. Here’s the kicker I suggested to her that she offer it for double the price that she was originally wanting to price it at.
I had some. $497. She was not feeling quite so confident about the value, even though it was obviously there in her course. And so she went with 2 97 instead of the 4 97 that I suggested, and she sold them like hotcakes and may, well, you can do the math. She did like $30,000 in just six weeks with her.
Amazing. Right. And she was like, cat, I should’ve listened to you. I should’ve raised a price, but you can best believe that she raised the price after this. She absolutely did. And she’s actually raised it a couple of times because of the perceived value. So not only did her market see the value, she saw the value as well and raised her.
All right. So let’s talk about magic pricing. I love this because magic pricing is really psychological price pricing, formulas that trick the brain into believing that the price is cheaper. And when you’re able to trick the brain into thinking that the price is cheaper, that’s going to affect your sales and your conversions.
And you’re going to be able to get. Um, you’re going to be able to convert higher and that’s just a proven fact. So let’s take a look at this magic pricing. Okay. So magic pricing. You’ve probably seen prices that look like this. These are prices that sort of trick the mind into feeling like they’re not paying quite as much.
And so that’s going to help you to convert more. So let’s take a look at this, right? So these are prices that you would. Probably recognize, um, and that you can use when you’re considering what price to put on your course. So I don’t know all of the psychological reasons why numbers ending in five and seven and nine and zero are so effective, but they just are.
And so, you know, we’re not going to get into that because I really don’t know. I just know that this is standard, uh, industry pricing for online. Uh, courses and products. And so when you’re thinking about what you want, how you want to price your course, start thinking about, you know, uh, prices. And in 9, 7, 5 and zero, and these are the increments that work the best.
Okay. And so I’m going to go ahead and go to the next page. Um, so a lot of these are these prices are prices that I use in my own pricing as well. So I use a lot of, um, $17, $27, $47 97. Those just seem to really convert well with my audience. Um, and so you want to just kinda think about that. So try to avoid, um, uh, numbers ending in, in eight or two or four, just go with what works.
This is, um, a proven strategy. And so I wanted to include this here to help you too. Think about what price tag you want to put on your course. All right. So now let’s talk about adding value. So we always want to think about ways to add value. To your courses. So you can do that with bonuses. I love bonuses.
All right. So here’s the thing that you want to remember with bonuses, bonuses in your courses should answer objections. Okay. It should answer. They should answer objections. So you want to make sure that you are including bonuses, that help them to be more, even more successful with your. All right. You also want to think about maybe adding a time with you.
Maybe you add a one-on-one session as a, as part of your course. You can also add private online groups, such as a Facebook group that will help to get. Feedback or help them to have a sense of community. This is a way to add value to doesn’t have to cost you more money or cost you anything at all, except for maybe a little bit of time.
And, but it’s a huge value to your audience. And this is a definitely another way that you can, uh, think about your pre. All right. So now let’s think about pricing threats. So threats to pricing is that maybe you don’t have enough value packed into your course. Um, so you want to make sure that you have enough value in there.
Um, and that the perceived value is really high. You also don’t want to underprice your course, because if you do that might affect the perceived value. You also don’t want to overprice your course, because that might send them to your competitors. You also want to go ahead and just test. All right. We’re going to go ahead and do this let’s price, your course.
All right. I don’t want you to spend too much time, uh, pontificating over the price of your course. Um, go ahead. Pick a price and start with an educated guess and then test it, price it, put it out there and see how quickly people snatch it up. All right. You can use different prices for the same product in order to test at different times and see which price seems to go over better with.
You can test names of your course along with the prices, because sometimes if your names are not right, uh, or your names don’t quite indicate the value that could affect whether or not they, they take you up on your offer as well. So testing out. Of your courses as well as prices, right? And offer new prices periodically, you can offer them to new customers.
See, you know, that’ll, that’ll give you a sense of what the market will bear at that time. So when to raise prices, you want to raise prices when your credibility is validated in the marketplace, right? When your credibility is validated, then you can absolutely raise your prices. And when your results are validated, when there are people out there who are willing to say, Hey, Hey, this girl is amazing.
Or this guy is amazing, right? You can raise your prices when you have fast sex. When you put an offer out there and it goes super, super fast, that might be an indication that you need to raise your prices. Okay. So if it’s going too fast, that might mean raise them. And competitor competitor indicators as well.
If competitors are re are raising their prices, it might be an indication that it’s time for you to raise your prices as well, so that you can stay competitive and not be seen as, um, lower value in the market. So it’s go time. It is time for you to, to price your course. So go ahead and put your pricing, uh, and our private Facebook group.
I’d love to know the name of your cours
For example, my client Teresa Pew, and she says, Hey, you guys just wanted to share this magazine article I’m featured in this month.
And also give a special shout out to my amazing coach, Kat Dunn for teaching me how to create a profitable program and brand my niche. I couldn’t have done this without her help
And then you want to look at your reputation in the marketplace. If you’re new in the marketplace, that you want to think about that as it relates to your pricing. Um, you know, I’ve been in the marketplace for quite some time now. And so I have a really good reputation in the marketplace for providing high quality and proven results.
And so that is going to be reflected in my pricing.. Right. And so this is. The study in, uh, in showing. What your reputation can do in the marketplace and showing what proven results you have to bring to other, uh, other people who haven’t had a chance to experience you yet.
So Teresa came into my program, my year long program, and within 30 days she had. Almost $20,000. In fact, she had made $19,500 or somewhere close to it, uh, within the first 30 days of working with me. And so these are, this is an example of a proven result that allows me to talk to other people who have not had a chance to experience me to say, Hey, listen, this is an X, this is an example.
Of someone who’s gotten proven result from my proven systems. All right. So let’s talk about factors that can affect your pricing. The niche that you’re in can affect your pricing, the wealth of new. It’s one of the highest pain niches. In other words, if you’re helping people to say money or make money, that is going to be the highest grossing niche you’re going to get paid faster.
People are going to pay attention to you faster. And that’s just the way it is. That doesn’t mean that other niches can not be profitable. Right. There are other niches such as careers, relationships, hobbies, health, and fitness. So you want to think about. Uh, what niche you’re in as well, because that can affect your, your pricing strategy.
You also want to look at whether or not there is market flooding, whether or not the market is already flooded with what you have to offer that is going to make a difference. So that doesn’t mean that you can’t still be profitable. It just means that it is a pricing consideration. If the market is flooded already with what you are offering, then you want to make sure that you are putting a unique twist on what you’re doing.
That people see how you are unique in the marketplace to really carve out your next. All right. And there are external factors that can affect your pricing as well, such as economic factors. If there is an economic downturn in the economy, then it’s possible that you, that can affect your pricing. You may have to lower your pricing.
Uh, if there is an economic downturn, just to make sure that people can still take advantage of what you have to have. Perceived value is huge when it comes to pricing. So if people perceive that your value is high, then they are definitely going to take that into consideration. When thinking about whether or not they’re going to purchase.
All right, but there’s also, there are two sides to that coin. It’s not only what the marketplace perceive your value to be. It’s what you perceive your value to be. So I’m going to give you an example, an example. So over to the right-hand side, Um, this was a screenshot from a conversation that I had with one of my clients, Abigail Johns and Abigail came to me and she had never launched a course before.
And she was feeling a little, uh, she had a little lack of confidence about the price. And so we worked together. We got our course out. We launched her course and within about six weeks she had sold 100. Now here’s the kicker. Here’s the kicker I suggested to her that she offer it for double the price that she was originally wanting to price it at.
I had some. $497. She was not feeling quite so confident about the value, even though it was obviously there in her course. And so she went with 2 97 instead of the 4 97 that I suggested, and she sold them like hotcakes and may, well, you can do the math. She did like $30,000 in just six weeks with her.
Amazing. Right. And she was like, cat, I should’ve listened to you. I should’ve raised a price, but you can best believe that she raised the price after this. She absolutely did. And she’s actually raised it a couple of times because of the perceived value. So not only did her market see the value, she saw the value as well and raised her.
All right. So let’s talk about magic pricing. I love this because magic pricing is really psychological price pricing, formulas that trick the brain into believing that the price is cheaper. And when you’re able to trick the brain into thinking that the price is cheaper, that’s going to affect your sales and your conversions.
And you’re going to be able to get. Um, you’re going to be able to convert higher and that’s just a proven fact. So let’s take a look at this magic pricing. Okay. So magic pricing. You’ve probably seen prices that look like this. These are prices that sort of trick the mind into feeling like they’re not paying quite as much.
And so that’s going to help you to convert more. So let’s take a look at this, right? So these are prices that you would. Probably recognize, um, and that you can use when you’re considering what price to put on your course. So I don’t know all of the psychological reasons why numbers ending in five and seven and nine and zero are so effective, but they just are.
And so, you know, we’re not going to get into that because I really don’t know. I just know that this is standard, uh, industry pricing for online. Uh, courses and products. And so when you’re thinking about what you want, how you want to price your course, start thinking about, you know, uh, prices. And in 9, 7, 5 and zero, and these are the increments that work the best.
Okay. And so I’m going to go ahead and go to the next page. Um, so a lot of these are these prices are prices that I use in my own pricing as well. So I use a lot of, um, $17, $27, $47 97. Those just seem to really convert well with my audience. Um, and so you want to just kinda think about that. So try to avoid, um, uh, numbers ending in, in eight or two or four, just go with what works.
This is, um, a proven strategy. And so I wanted to include this here to help you too. Think about what price tag you want to put on your course. All right. So now let’s talk about adding value. So we always want to think about ways to add value. To your courses. So you can do that with bonuses. I love bonuses.
All right. So here’s the thing that you want to remember with bonuses, bonuses in your courses should answer objections. Okay. It should answer. They should answer objections. So you want to make sure that you are including bonuses, that help them to be more, even more successful with your. All right. You also want to think about maybe adding a time with you.
Maybe you add a one-on-one session as a, as part of your course. You can also add private online groups, such as a Facebook group that will help to get. Feedback or help them to have a sense of community. This is a way to add value to doesn’t have to cost you more money or cost you anything at all, except for maybe a little bit of time.
And, but it’s a huge value to your audience. And this is a definitely another way that you can, uh, think about your pre. All right. So now let’s think about pricing threats. So threats to pricing is that maybe you don’t have enough value packed into your course. Um, so you want to make sure that you have enough value in there.
Um, and that the perceived value is really high. You also don’t want to underprice your course, because if you do that might affect the perceived value. You also don’t want to overprice your course, because that might send them to your competitors. You also want to go ahead and just test. All right. We’re going to go ahead and do this let’s price, your course.
All right. I don’t want you to spend too much time, uh, pontificating over the price of your course. Um, go ahead. Pick a price and start with an educated guess and then test it, price it, put it out there and see how quickly people snatch it up. All right. You can use different prices for the same product in order to test at different times and see which price seems to go over better with.
You can test names of your course along with the prices, because sometimes if your names are not right, uh, or your names don’t quite indicate the value that could affect whether or not they, they take you up on your offer as well. So testing out. Of your courses as well as prices, right? And offer new prices periodically, you can offer them to new customers.
See, you know, that’ll, that’ll give you a sense of what the market will bear at that time. So when to raise prices, you want to raise prices when your credibility is validated in the marketplace, right? When your credibility is validated, then you can absolutely raise your prices. And when your results are validated, when there are people out there who are willing to say, Hey, Hey, this girl is amazing.
Or this guy is amazing, right? You can raise your prices when you have fast sex. When you put an offer out there and it goes super, super fast, that might be an indication that you need to raise your prices. Okay. So if it’s going too fast, that might mean raise them. And competitor competitor indicators as well.
If competitors are re are raising their prices, it might be an indication that it’s time for you to raise your prices as well, so that you can stay competitive and not be seen as, um, lower value in the market. So it’s go time. It is time for you to, to price your course. So go ahead and put your pricing, uh, and our private Facebook group.
I’d love to know the name of your course and what you’re going to charge. Go ahead and do that. And I’ll see you in the next lesson.